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Research papers

Taking PPM out of the lab and into the field

Since 1992 Arbitron has been developing and testing a personal portable meter (PPM) system capable of detecting exposure to any audio medium both in-home and out-of-home. With this system an inaudible identification code is embedded into the audio...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Robert H. Patchen, Ronald S. Kolessar
Company: Nielsen
June 15, 1999
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Citation

Patchen and Kolessar (1999a, June 15). Taking PPM out of the lab and into the field. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/taking-ppm-out-of-the-lab-and-into-the-field


Research papers

The Arbitron multi-media personal portable meter

In the 1970s, 1980s and early 1990s Arbitron was a significant provider of formation in the field of audience measurement of television (diaries, set meters and people meters) and radio (diaries). In order to develop a Complete economical multi-media...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Ronald S. Kolessar
Company: Nielsen
June 15, 1998
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Citation

Kolessar, R. S. (1998a, June 15). The Arbitron multi-media personal portable meter. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-arbitron-multi-media-personal-portable-meter-


Research papers

The personal portable meter

Since 1992 Arbitron has been working on a Personal Portable Meter (PPM) program as an alternative to current audience measurement methods. This PPM program will provide each signal originator with an encoder which inserts an inaudible identification...

Catalogue: 2nd Radio Research Symposium
Authors: Ronald S. Kolessar, Carol P. Stowell
June 15, 1997
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Citation

Kolessar and Stowell (1997a, June 15). The personal portable meter . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-personal-portable-meter-


Research papers

The seductiveness and reality of new technologies for the next generation of electronic media

As communication technologies hurtle down the information highway, audience researchers increasingly adopt technology-based measurement. The lure of technology solutions seduces us from traditional paper diaries, from household tuning meters, from...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Ronald S. Kolessar, Roberta M. McConochie
Company: Nielsen
May 1, 1994
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Citation

Kolessar and McConochie (1994a, May 01). The seductiveness and reality of new technologies for the next generation of electronic media. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-seductiveness-and-reality-of-new-technologies-for-the-next-generation-of-electronic-media